Doyle, Peter,  1943 June 23-2003. <br/><br/>
Value-based marketing :  marketing strategies for corporate growth and shareholder value / 
Peter Doyle. 
 - 2nd ed. 
 - Chichester, England :  John Wiley & Sons,  2008. 
 - xii, 367 p. :  ill. (some col.), plans ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>pt. I. Principles of Value Creation -- 1. Marketing and Shareholder Value -- 2. The Shareholder Value Approach -- 3. The Marketing Value Driver -- 4. The Growth Imperative -- pt. II. Developing High-Value Strategies -- 5. Strategic Position Assessment -- 6. Value-Based Marketing Strategy -- pt. III. Implementing High-Value Strategies -- 7. Building Brands -- 8. Pricing for Value -- 9. Value-Based Communications -- 10. Value-Based Marketing in the Digital Age. 
<br/><br/><label>ISBN: </label>9780470773147 (cloth)  Hadiah 0470773146 (cloth) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Corporations--Valuation.