TY  - BOOK
AU  - Kumar,V.
AU  - Reinartz,Werner J.
TI  - Customer relationship management: a database approach 
SN  - 0471271330
PY  - 2006///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Customer relations
KW  - Management
KW  - Data processing
N1  - Includes bibliographical references and index
ER  -