Kumar, V.,  1957- <br/><br/>
Customer relationship management :  a database approach / 
V. Kumar, Werner J. Reinartz. 
 - Hoboken, N.J. :  Wiley,  c2006. 
 - xxiv, 323 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471271330  Hadiah 9780471271338 
<br/><br/><label>LCCN: </label>2006-295010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Customer relations--Data processing.