Advances in relationship marketing / 
edited by Adrian Payne 
 - London :  Kogan Page,  1995 
 - 286 p. :  ill. ;  23 cm. 
 - The Cranfield management series .
<br/><br/>bibliography : p. 278-280 
<br/><br/><label>ISBN: </label>074941636X  RM77.12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Marketing