TY  - BOOK
AU  - Dertouzos,James N.
ED  - Rand Corporation.
ED  - United States.
TI  - The effects of military advertising: evidence from the advertising mix test 
T2  - A Rand note
PY  - 1989///
CY  - California
PB  - Rand Corporation
KW  - United States
KW  - Army
KW  - Recruiting, enlistment, etc
KW  - Advertising
KW  - Recruiting and enlistment
N1  - Includes bibliographical references (p.37)
ER  -