Dertouzos, James N.,  1950- <br/><br/>
The effects of military advertising :  evidence from the advertising mix test / 
James N. Dertouzos ; prepared for the Office of the Assistant Secretary of Defense for Force Management and Personnel. 
 - California :  Rand Corporation,  1989 
 - xiii, 37 p. ;  28 cm. 
 - A Rand note ;  N-2907-FMP .
 - Rand note ;  N-2907-FMP .
<br/><br/>Includes bibliographical references (p.37) 
<br/><br/><label>ISBN: </label> Hadiah 
<br/><br/><label>Subjects--Corporate Names: </label><br/>United States. Army --Recruiting, enlistment, etc.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Recruiting and enlistment--United States