Beer, Lawrence A.

Essential concepts of cross-cultural management building on what we all share / [electronic resource] : Lawrence A. Beer. - [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. - 1 online resource (xiv, 177 p.) - International business collection, 1948-2760. . - International business collection, .

Title from PDF t.p. (viewed June 28, 2012). Part of: 2012 digital library.

Includes bibliographical references (p. 169-172) and index.

9781606493892 (pbk.) RM132.07


International business enterprises.
Intercultural communication.
Globalization.