Swarbrooke, John. <br/><br/>
Consumer behaviour in tourism / 
John Swarbrooke and Susan Horner. 
 - 2nd ed. 
 - Amsterdam :  Butterworth-Heinemann,  2007. 
 - ix, 428 p. :  ill. ;  25 cm. 
<br/><br/> Previous ed.: 1999. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Providing an international perspective on consumer behaviour in tourism through the use of examples and case studies, this book looks at consumer behaviour in a number of sectors including: tour operation; tourist destinations; hospitality; visitor attractions; retail travel; and transport. 
<br/><br/><label>ISBN: </label>9780750667357 (pbk.)  RM194.81 0750667354 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Tourism.