Journal of advertising research [microform] - New York : Advertising Research Foundation, 1960- - 14 microfiches ; 11 x 15 cm.

v.15, no.1-6 (Feb-Dec 1975) - v.16, no.1-6 (Feb-Dec 1976) Includes index.

0021-8499 = Journal of advertising research


Advertising--Research--Periodicals