Journal of advertising [microform]. - Houston : American Academy of Advertising, 1972- - 16 microfiches ; 11 x 15 cm. - Vol. 5, no. 1 (1976)-Vol. 8, no. 4 (1979) Requires the use of a microfiche reader. ISSN: 0091-3367 = Journal of advertising Subjects--Topical Terms: Advertising--Periodicals.Advertising--Research--Periodicals.