TY  - BOOK
AU  - Kerpen,Dave
TI  - Likeable business: why today's consumers demand more and how leaders can deliver 
SN  - 9780071800471 (pbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Management
KW  - Social aspects
KW  - Customer relations
KW  - Social responsibility of business
N1  - Includes index; Includes bibliographical references and index
N2  - Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This book helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: listening, authenticity, transparency, adaptability, simplicity, and gratefulness
ER  -