Kerpen, Dave. <br/><br/>
Likeable business :  why today's consumers demand more and how leaders can deliver / 
Dave Kerpen, with Theresa Braun and Valerie Pritchard. 
 - New York :  McGraw-Hill,  2013. 
 - xiv, 220 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. This book helps any leader at a smallor mid-sized company increase profits and spur growth by applying the 11 principles of business likeability, such as: listening, authenticity, transparency, adaptability, simplicity, and gratefulness. 
<br/><br/><label>ISBN: </label>9780071800471 (pbk.) 0071800476 (pbk.) 9780071813730 (hbk.)  RM92.57 007181373X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Social aspects.<br/>Customer relations.<br/>Social responsibility of business.