Essentials of marketing research / 
Joseph F. Hair, Jr. ... [et al.]. 
 - 3rd ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2013. 
 - xviii, 414 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780078028816 (pbk.)  RM624.83 0078028817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.