Altheide, David L.

Qualitative media analysis / David L. Altheide, Christopher J. Schneider. - 2. ed. - Thousand Oaks, Calif. : SAGE Publications, 2013. - xiii, 150 s. ; 22 cm. - Qualitative research methods ; 38 . - Qualitative research methods ; 38 .

Includes bibliographical references and index.

9781452230054 (pbk. : acid-free paper) RM78.85 1452230056 (pbk. : acid-free paper)


Mass media--Research--Methodology.
Qualitative research.