TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780077645557
PY  - 2012///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and index
ER  -