Consumer behavior : building marketing strategy - Hawkins, Del I.; Mothersbaugh, David L. (Boston : McGraw-Hill Irwin, 2012)
Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media.
Includes bibliographical references and index.
Keywords: Consumer behavior -- United States; Market surveys -- United States; Consumer behavior -- United States -- Case studies