Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 12th ed. 
 - Boston :  McGraw-Hill Irwin,  2012. 
 - xxvii, 772 p. :  ill. ;  27 cm. 
<br/><br/> Book is accompanied by 1 CD' Consumer behavior, 12th ed.' bearing the same call number and available at Bahagian Koleksi Media. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077645557  RM741.69 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States.<br/>Market surveys--United States.<br/>Consumer behavior--United States--Case studies.