TY  - BOOK
AU  - Theaker,Alison
AU  - Yaxley,Heather
TI  - The public relations strategic toolkit: an essential guide to successful public relations practice 
SN  - 9780415676472 (hbk. : alk. paper)
PY  - 2013///
CY  - New York, NY
PB  - Routledge
KW  - Corporations
KW  - Public relations
KW  - Business communication
N1  - Includes bibliographical references (p. [356]-374) and index
ER  -