Hastings, Gerard.

The marketing matrix : how the corporation gets its power and how we can reclaim it / Gerard Hastings. - New York, NY : Routledge, 2013. - xviii, 203 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780415678612 (hbk.) RM484.22 9780415678629 (pbk.)


Marketing--Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.