TY  - BOOK
AU  - Cohen,William A.
TI  - Drucker on marketing: lessons from the world's most influential business thinker 
SN  - 9780071778626 (alk. paper)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Drucker, Peter F.
KW  - Marketing
ER  -