Cohen, William A.,  1937- <br/><br/>
Drucker on marketing :  lessons from the world's most influential business thinker / 
by William Cohen. 
 - New York :  McGraw-Hill,  2013. 
 - xxi, 265 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780071778626 (alk. paper)  RM99.18 0071778624 (alk. paper) 
<br/><br/><label>Subjects--Personal Names: </label><br/>Drucker, Peter F. 1909-2005. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.