TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 9780205029587 (pbk.)
PY  - 2013///
CY  - Upper Saddle River, N.J.
PB  - Pearson
KW  - Mass media
KW  - Technological innovations
KW  - Social aspects
KW  - Communication
KW  - Mass media and culture
N1  - Includes bibliographical references and index
ER  -