Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - 11th ed. 
 - Upper Saddle River, N.J. :  Pearson,  2013. 
 - xxxvi, 478 p. :  ill. (some col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205029587 (pbk.)  RM473.50 0205029582 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media--Technological innovations.<br/>Mass media--Social aspects.<br/>Communication--Technological innovations.<br/>Mass media and culture.