Hodges, Bonni C.

Assessment and planning in health programs / Bonni C. Hodges ; with Donna M. Videto. - 2nd ed. - Sudbury, MA : Jones & Bartlett Learning, 2011. - xiii, 265 p. : ill., map ; 23 cm.

Assessment for developing programs and interventions : the big picture -- Paint a picture of your target population : assessing assets and problems -- Data collection strategies for needs assessment and evaluations -- Program planning : the big picture -- Social marketing, program planning, and implementation -- The importance and use of theories in health education and health promotion -- Identifying and writing mission statements, goals, and objectives -- Identifying strategies and activities -- Program implementation -- Program evaluation : background and basics.

9780763790097 RM208.66 0763790095

2010-024219


Health education.
Evaluation Studies as Topic.
Health promotion.
Program Evaluation--methods.