TY  - BOOK
AU  - Clow,Kenneth E.
AU  - James,Karen E.
TI  - Essentials of marketing research: putting research into practice 
SN  - 9781412991308 (pbk.)
PY  - 2014///], ©2014
CY  - Thousand Oaks
PB  - SAGE
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -