Clow, Kenneth E., <br/><br/>
Essentials of marketing research :  putting research into practice / 
Kenneth E. Clow, Karen E. James. 
 - xxii, 497 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412991308 (pbk.)  RM304.97 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.