TY  - BOOK
AU  - Peterson,Mark
TI  - Sustainable enterprise: a macromarketing approach 
SN  - 9781412998680 (pbk.)
PY  - 2013///
CY  - Thousand Oaks, Calif.
PB  - SAGE
KW  - Marketing
KW  - Social aspects
KW  - Social responsibility of business
N1  - Includes bibliographical references and index
ER  -