Peterson, Mark,  1956- <br/><br/>
Sustainable enterprise :  a macromarketing approach / 
Mark Peterson. 
 - Thousand Oaks, Calif. :  SAGE,  2013. 
 - xx, 535 p. :  ill., maps ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412998680 (pbk.)  RM203.26 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Social aspects.<br/>Social responsibility of business.