Baker, Wayne E.

Achieving success through social capital : tapping the hidden resources in your personal and business networks / Wayne Baker. - San Francisco : Jossey-Bass, 2012 - xvii, 256 p. : ill. ; cm. - University of Michigan Business School management series .

Includes bibliographical references (p. 199-224) and index.

What is social capital, and why should you care about it? -- Evaluating your social capital -- Building entrepreneurial networks -- Using your social capital -- Building social capital as an organizational competence.

9781118602591 (pbk.) RM79.18


Business networks.
Social networks.
Social capital (Sociology).
Success in business.