TY - BOOK AU - Oatway,Jay TI - Mastering story, community and influence: how to use social media to become a socialeader SN - 9781119940715 (hardback) PY - 2012///], ©2012 CY - Hoboken, New Jersey. PB - John Wiley & Sons Ltd. KW - Social media KW - Business communication KW - BUSINESS & ECONOMICS / General KW - bisacsh ER -