TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Marketing strategy: text and cases 
SN  - 9781285073040 (pbk.)
PY  - 2014///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Revised ed. of Marketing Strategy / O. C. Ferrell ... [et al.]; Includes bibliographical references and indexes
ER  -