Ferrell, O. C. <br/><br/>
Marketing strategy :  text and cases / 
O.C. Ferrell, Michael D. Hartline. 
 - 6th ed. 
 - Mason, OH :  South-Western/Cengage Learning,  2014. 
 - xxvi, 587 p. :  ill. (some col.), map ;  26 cm. 
<br/><br/> Revised ed. of Marketing Strategy / O. C. Ferrell ... [et al.]. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9781285073040 (pbk.)  RM761.47 1285073045 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.