Peng, Mike W., 1968-

Global strategy / Mike W. Peng. - 3rd ed. - Mason, Ohio : South-Western, 2014. - xxx, 530 p. : ill. ; 24 cm.

Formerly CIP.

Includes bibliographical references and indexes.

9781133964612 (hbk.) RM767.95 1133964613


International business enterprises--Management.
Globalization.
Strategic planning.