TY  - BOOK
AU  - Peng,Mike W.
AU  - Peng,Mike W.
TI  - Global business
SN  - 9781133485933 (hbk.)
PY  - 2014///
CY  - Mason, OH
PB  - South Western, Cengage Learning,
KW  - International trade
KW  - International business enterprises
KW  - International economic relations
KW  - Globalization
N1  - 'The third edition ..... continues the market winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years.' -- Preface; Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -