Global business - Peng, Mike W., 1968-; Peng, Mike W., 1968- (Mason, OH : South Western, Cengage Learning, 2014)
'The third edition ..... continues the market winning framework centered on one big question and two core perspectives pioneered in the first edition, and has been thoroughly updated to capture the rapidly moving research and events of the past few years.' -- Preface.
Includes bibliographical references and index.
Keywords: International trade; International business enterprises; International economic relations; Globalization