TY  - BOOK
AU  - Hill,Charles W.L.
AU  - Jones,Gareth R.
TI  - Strategic management theory: an integrated approach 
SN  - 0618318194
PY  - 2012///
CY  - Boston, Mass.
PB  - Cengage Learning
KW  - Strategic planning
KW  - Business planning
KW  - Industrial management
N1  - Buku bacaan asas fakulti
ER  -