TY  - BOOK
AU  - Shimp,Terence A.
AU  - Andrews,J.Craig
TI  - Advertising, promotion, and other aspects of integrated marketing communications
SN  - 9781111580216 (hbk)
PY  - 0000///ò013
CY  - Mason, Ohio
PB  - South-Western Cengage Learning
KW  - Ventes
KW  - Promotion
KW  - Marketing direct
N1  - Bibliographies
ER  -