Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
Terence A. Shimp, J. Craig Andrews. 
 - 9th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  ò013. 
 - xxii, 729 p. :  ill. (certaines en coul.) ;  29 cm. 
<br/><br/>Bibliographies. 
<br/><br/><label>ISBN: </label>9781111580216 (hbk)  RM951.24 1111580219 (hbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ventes--Promotion.<br/>Marketing direct.