TY  - BOOK
AU  - Nek Kamal Yeop Yunus.
TI  - Customer retention strategies
SN  - 9789670480176 (pbk.)
PY  - 2013///
CY  - Tanjung Malim, Perak
PB  - Penerbit Universiti Pendidikan Sultan Idris
KW  - Customer services
KW  - Management
KW  - Consumer satisfaction
N1  - Includes index and bibliography : p. [113]-136
ER  -