Nek Kamal Yeop Yunus. <br/><br/>
Customer retention strategies / 
Nek Kamal Yeop Yunus. 
 - Tanjung Malim, Perak :  Penerbit Universiti Pendidikan Sultan Idris,  2013. 
 - xi, 139 p. ;  ill. :  23 cm. 
<br/><br/>Includes index and bibliography : p. [113]-136. 
<br/><br/><label>ISBN: </label>9789670480176 (pbk.)  RM30.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Management.<br/>Consumer satisfaction.