International business strategy : rethinking the foundations of global corporate success /
Alain Verbeke.
- 2nd ed.
- Cambridge : Cambridge University Press, 2013.
- XXIII, [1], 590 s. : il. ; 25 cm.
Indeks.
9781107027893 ( hbk) RM474.83 9781107683099 (pbk)
International business enterprises--Management. International business enterprises--manegement case studies--case studies. Strategic planning. Strategic planning--Case studies.