Verbeke, Alain.

International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. - 2nd ed. - Cambridge : Cambridge University Press, 2013. - XXIII, [1], 590 s. : il. ; 25 cm.

Indeks.

9781107027893 ( hbk) RM474.83 9781107683099 (pbk)


International business enterprises--Management.
International business enterprises--manegement case studies--case studies.
Strategic planning.
Strategic planning--Case studies.