TY  - BOOK
AU  - King,Stephen Harris Morley
TI  - Developing new brands
SN  - 0470477873
PY  - 1973///
CY  - New York
PB  - Wiley
KW  - New products
KW  - Brand name products
N1  - 'A Halsted Press book.'; Bibliography: p. 178-180
ER  -