King, Stephen Harris Morley <br/><br/>
Developing new brands / 
by Stephen Harris Morley King 
 - New York :  Wiley,  1973 
 - viii, 184 p. :  ill. ; 23 cm. 
<br/><br/> 'A Halsted Press book.' 
<br/><br/>Bibliography: p. 178-180 
<br/><br/><label>ISBN: </label>0470477873 
<br/><br/><label>LCCN: </label>72-014212 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products<br/>Brand name products