TY  - BOOK
AU  - Rajendran Muthuveloo.
TI  - Swimming in the business world: sustainability through corporate strategy 
SN  - 9789673492657 (pbk.)
PY  - 2013///
CY  - Kuala Lumpur
PB  - Pearson Malaysia
KW  - Strategic planning
KW  - Organizational effectiveness
KW  - Business planning
N1  - Reference : p.108
ER  -