Aaker, David A. <br/><br/>
Developing business strategies / 
Davie A. Aaker 
 - 4th ed. 
 - New York :  John Wiley & Sons,  1995 
 - xv, 379 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471118141  RM73.79 
<br/><br/><label>LCCN: </label>94-040291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning<br/>Marketing--Management