Creative strategy : a guide for innovation - Duggan, William R. (New York : Columbia Business School Pub., 2013)
From mind to method -- Precedents -- What's the problem? -- Where do we look? -- Creative combination -- Resolution -- Get organized -- Kinds of innovation -- Brainstorming -- Top ten -- Creative -- Strategy.
Includes bibliographical references (p. [155]-158) and index.
Keywords: Creative ability in business; Creative thinking; Diffusion of innovations; Strategic planning