Whitaker, Wayne R.,  1940- <br/><br/>
Mediawriting :  print, broadcast, and public relations / 
W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith. 
 - 4th ed. 
 - New York :  Routledge,  2012. 
 - xix, 380 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415891806 (hbk.) 0415891809 (hbk.) 9780415888035 (pbk.)  RM196.75 0415888034 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Broadcast journalism--Authorship.<br/>Public relations--Authorship.<br/>Journalism--Authorship.