Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 5th ed., Global ed. 
 - Harlow, Essex :  Pearson Education,  2012. 
 - 463 p. :  ill. (chiefly col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273753285 (pbk.)  RM541.73 0273753282 (pbk.) 9780273753353 0273753355 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.