TY  - BOOK
AU  - Fisk,Raymond P.
TI  - Services marketing: an interactive approach 
SN  - 9781285057132
PY  - 2014///
CY  - Mason, OH
PB  - South-Western, Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -