Fisk, Raymond P. <br/><br/>
Services marketing :  an interactive approach / 
Raymond P. Fisk, Stephen J. Grove ; Joby John. 
 - 4th ed. 
 - Mason, OH :  South-Western, Cengage Learning,  2014. 
 - xxiii, 261 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9781285057132  RM654.23 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Service industries--Management